Case Study

For Asthra, my challenge wasn't just to make graphics, it was to build a complete visual ecosystem. I led a dedicated team of designers, managing the creative direction from the central logo concept down to the final physical execution.

We had to translate the "Space" theme across across the whole event. My work involved managing a large number of designers, walking them through the design requirements and overseeing the whole design process. It was a massive exercise in leadership, project management, and massive-scale branding, ensuring a high-quality, consistent aesthetic across every single participant touchpoint.