Case Study

Working with Salt. Kitchen & Bar, my objective was to craft a digital presence that reflects the premium quality of their menu. Food and beverage marketing often gets messy, so I established a strict, high-contrast design system to keep things clean and visually striking.

I anchored the brand's identity in a dark background doodles. This high-contrast foundation allowed the vibrant food photography to be the absolute hero of every layout. To guide the viewer's eye to key information, like discounts, timings, and calls to action, I utilized a consistent, warm terracotta accent color. This specific balance of dark backgrounds, crisp white framing, and a single popping accent color ensured that every post felt cohesive, modern, and instantly recognizable on a crowded timeline.