Case Study

During my time at Vittore Corsetti Global, I drove the creative execution for Xplor, a smart transit and bus navigation platform. The challenge was taking the everyday, often frustrating experience of public commuting and turning it into something visually engaging and easy to digest.

I leaned heavily into custom vector illustration and isometric design to build a unique visual world for the brand. From crafting clever typographical layouts to integrating pop-culture references, my goal was to make Xplor stand out in the tech-utility space. The work required a balance: delivering clean, clear communication about the app's features while designing playful, scroll-stopping artwork to drive social media growth and user adoption.