Case Study

When developing the branding for Patwin Resort, I wanted to avoid the overly complex, illustrative logos often used by boutique hotels. Because the property is defined by its physical location, nestled in a mountain area looking onto the rising sun and featuring its own waterfall, I used those exact geographic elements as the foundation for the design.

I engineered a minimalist, line art - style logo that geometrically balances four core concepts: a welcoming window, the rising sun, the mountain peaks, and the flowing water. To ensure the brand felt premium and grounded in nature, I anchored the visual identity in a rich, deep forest green palette.